IN THIS ISSUE

FYI: Business Development

We’re in the final stages of preparing the report of our annual Business Development Practices Survey, so “Bus Dev” is the buzz word right now at ALM Research. This edition brings you some interesting findings from the survey.

In addition, I asked our client reps how, exactly, our subscribers use the ALM Research Online database for their own firm’s business development efforts. They had some interesting case histories to share.

And don’t forget to visit Chuck Lowry’s regular Q&A column. In this month’s issue, Chuck addresses the question: Who else is using the ALM Research Online database besides me?

Read on,
Margaret Daisley
NewsLine Editor

2008 Business Development Practices Survey Report
The report of this year’s survey of Business Development Practices in Law Firms will be headed to the printers by the end of the month, but we can say at this point that it is clear that the business development/sales effort in law firms is becoming more entrenched, even with smaller firms. More firms in this year’s survey reported having someone dedicated to this role, more reported that it is a separate role from the person dedicated to marketing/communications, and more also reported that it has become a separate department within the firm. And budgets were up, as was staffing for business development/sales efforts, but growth was more modest in the last year than it had been the previous year.
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Case Histories: How do firms use the ALM Research database for business development purposes?
How are other firms using data from the ALM Research Online database? That’s one of the key questions one of our client relations reps, Seth Ludman, says he is asked on a regular basis. The answer is that they are using the data in a great variety of ways to support business development and sales. Here are a few examples from Seth and from Chuck Lowry, director of client relations for ALM Research.
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