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Your Information |
Associate
Surveys |
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Summer
and fall have come to represent two kinds of associate seasons
within
the business of law. Each summer, in internships across the country
and in branch offices around the world, law school students experience
what it’s like to be a “Real Lawyer”. And each
fall, many former summer associates do become real-life first-year
associates at the law firms in which they interned. ALM’s
many magazines and newspapers capture these experiences in various
reports, several satisfaction surveys, and numerous surveys about
law firm hiring and compensation. ALM research reports as well
as the data and rankings from these surveys – including
past surveys – provide valuable analysis and guidance to
law firm management and are available through ALM Research.
You can click
right to the descriptions of the types of reports available, by
format (they are underlined below in the sub-section called Associate-Related
Reports Available). But history buffs and those who enjoy
scrutinizing the finer details of methodology, I have included
a little background on the history
of the methodology, and the reporting
cycles for the associate experience in ALM publications.
~ Margaret Daisley,
NewsLine Editor
More >>
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| In
the News | In the Database |
Practice
Area Information |
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You cannot read about a case or deal without it referencing
a particular practice area. Within
the ALM family of publications, think “Big Deals and Big
Suits,” “Lateral Moves,” “Corporate Scorecard,”
“Who Represents IP America,” to name just a few. The
feature or article may reference a very broadly defined area (e.g.,
litigation, transactions, banking, bankruptcy) or it might refer
to an area of expertise that sounds a bit more esoteric (medical
devices, global corporate migration, Supreme Court litigation).
When someone
tells me they want more information about “practice areas,”
I find they usually want more information about a particular practice
area of a particular firm – the one sitting across the table
from their firm in a current deal or suit. They want to know if
their competitor has been beefing up their IP and trademarks department
or their venture capital group by hiring laterals. And have they
been building that practice area through cherry-picking? Through
acquiring a boutique or department? Through a merger of equals?
And of course, they want to know where there is opportunity to
build up their own practices areas, either through client development,
acquisition or mergers.
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You see the news reports so frequently that you
barely see them at all:
You
don’t see the news about laterals unless, perhaps, you know
the names of those involved – the lawyer and the law firm,
company, or other organization that the lateral partner moves to
or from. We all notice the news when it is someone we all know,
as in the case of former New York City mayor Rudy Giuliani joining
the Texas-based firm which changed its name for him, Bracewell
& Giuliani. And you might sit up and take notice when it
is man-bites-dog story, as was the case in 2001 when Cravath,
Swaine & Moore reputedly lost its first partner ever, when
Daniel Cunningham was wooed to Allen
& Overy’s London office.
More >>
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| Inside
information |
The
One With The Brains |
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Kate Daisley, marketing manager for ALM
Research,
is responsible for marketing the online database, ALM
Research Online and all the individual transactional products
associated with the research division and the database -- spreadsheets,
law firm reports, individual articles, surveys, custom research,
the blog, and the newsletter. That’s just for starters. Kate
devotes a significant amount of time on product development and
business development for ALM Research, initiating and managing relationships
with business partners and associations. She also works closely
with the technical and marketing groups at Alacra, our partner in
building and powering and enhancing www.almresearchonline.com.
Kate’s
favorite part of the job is interacting with people in the industry.
“I like to talk with people who use data on a day-to-day basis,”
she says. Whether it’s in a field call or a chat at a conference,
Kate likes getting an earful of what people say they want, especially
from the subscription standpoint. “It helps us to make better
products and services,” she says, “which forces us to
be creative. And that’s the best part –coming up with
new ideas and products that are meaningful and relevant.”
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When I told my book group a few months ago
that I am now contributing to the ALM
Research Blog,
their
response was unanimously somewhat uninformed and negative: “Isn’t
that like reading someone’s diary online?” “Does
anybody really read those things? I think it’s just another
fad.” And now one of our members, newly pregnant, is writing
a blog about her experience as a mom-to-be. And the ALM Research
Blog, launched just nine months ago, is receiving excellent traffic.
If
you are in marketing and you haven’t yet ramped up your knowledge
curve about Weblogs, now known more familiarly as “blogs,”
you may as well go back to reading Gutenberg-era texts. Tune in
to the “blogosphere” and you will quickly learn that
they have become an integral part of the legal industry –
not as diaries, for the most part, but as forums for reporting and
editorializing on, and analyzing laws and the legal industry.
More >>
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NewsLine
